Archived on August 20, 2012. Visit www.aiga.org for more information.
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Baseball as a design icon—at Fenway Park

September 15, 9:30–11:30 a.m.

Join an all-star line-up for a conversation about baseball as a design icon, exploring the architecture, graphics, culture and experience of our national past time. This special event includes breakfast overlooking home plate in the .406 Club of Fenway Park, the major league’s oldest and most cherished ball yard.

Upon the conclusion of the panel discussion, a one-hour behind-the-scenes tour of the park will be arranged for those wishing to stay.

Transportation from the Hynes Convention Center to Fenway will be provided to AIGA Design Conference attendees at 9:00 a.m. with the return trip scheduled immediately after the panel discussion.

Speakers include:

Phil Patton, moderator, is the writer for The New York Times’ “Public Eye” and “Design Notebook,” a contributing editor at Esquire, Wired and I.D., and author, Bug: The Strange Mutations of the World’s Most Famous Automobile and Blobjects & Beyond: The New Fluidity in Design.

Jim Dow, photographer, creates highly detailed panoramas that magnificently capture the presence of America’s beloved baseball stadiums. Dow explains, “?I’m not interested in making specimens, I’m interested in synthesizing an experience.”

Mark Lamster, senior acquisitions editor at Princeton Architectural Press and author of forthcoming Spalding’s World Tour. Due in the spring of 2006, the book tells the story of a uniquely American adventure undertaken by a team of baseball all-stars who circumnavigated the globe in 1888-89 in an effort to promote both the national pastime and the nation itself.

Todd Radom, graphic designer, is one of the sports world’s foremost logo and uniform designers. He has created the identities for many teams and events for professional baseball, basketball and football, including the official logo to commemorate the 90th anniversary of Fenway Park.

Tom Shieber, curator of New Media, National Baseball Hall of Fame and Museum, Cooperstown, NY, has designed computer interactives and online exhibits, including "Dressed to the Nines: A History of the Baseball Uniform." As a member of the museum's curatorial team, he has helped produce exhibits on subjects such as the World Series, 19th-century baseball, ballparks, as well as the Hall of Fame's traveling exhibit "Baseball As America”

Janet Marie Smith, Vice President Planning and Development for the Boston Red Sox, is leading the renovations at Fenway Park that will preserve while modernizing one of America’s most legendary ballparks. Her previous projects in ballpark renovation and design include the conversion of Atlanta’s 1996 Olympic Stadium into turner Field, home of the Braves, and the Baltimore Orioles’ Oriole Park at Camden yards, recognized as the gold standard for both ballpark design and urban planning.

Tickets: $125 each; only 400 available.
Tickets for this event are non-refundable.