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Thursday, September 15

“Ten (or So) Objects I Really Like (Today), and Why”
Murray Moss, founder, Moss store
Murray Moss talks about how he evaluates what he sees, and why he selects particular objects, designers and manufacturers for his now-iconic shop in SoHo, New York. In his very personal and subjective account, Moss canvasses the object culture today, touching on current developments in production, design thinking and material research, as well as topical sociological, political and economic realities, and, more personally, the state of his (very unusual) mind. Discover why this singular, rather autobiographical, store wields so much influence and what lies ahead.

“As the Future Catches You”
Juan Enriquez, author, As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth and The Untied States of America: Polarization, Fracturing, and Our Future
In his book As the Future Catches You, Juan Enriquez explores the ultimate design-the human genome. In his forthcoming book, The Untied States of America, Enriquez explores how many people, regions, companies and industries are cutting the cord from their counterparts who do not understand that knowledge is the driving force behind success. This presentation invites us to evaluate our access to, and relationship with, the information that is shaping our world and lives today and in the future.

Be sure to stop by the bookstore and pick up a book to be personalized and signed by the author. Check the book-signing schedule in the bookstore for details and times.

“Vignelli from A to Z”
Lella and Massimo Vignelli, Vignelli Designs
Design legends Lella and Massimo Vignelli will share selections from their forthcoming book, Vignelli from A to Z. Aptly using the alphabet book genre as a context for their design manifesto, the Vignellis will provide a preview, including “H” for History: “We cannot perform our profession without a profound knowledge of the history of art and design”; and “S” for Style: “If one worries about style, one does not have it.” Be sure to stop by the bookstore and pick up their book to be personalized and signed by the authors. Check the book-signing schedule in the bookstore for details and times.

Friday, September 16

“Design and Civic Leadership”
Barney Frank, Representative, U.S. Congress
Congressman Frank welcomes AIGA to Boston and explores the similarities and differences between problem solving through design and problem solving through civic leadership in Massachusetts and Washington, D.C. In a society that seeks creative leadership, what are the possibilities and opportunities for partnerships between designers and public servants?

“Typophilia: Love, Death and Typography”
Ellen Lupton, Cooper-Hewitt, National Design Museum and Maryland Institute College of Art
Graphic designers are known to develop an obsessive attachment to letterforms, often to the exclusion of other interests. This presentation includes original films and multimedia pieces that comment on our undying love of letterforms.

Be sure to stop by the bookstore and pick up the author's book to be personalized and signed by her. Check the book-signing schedule in the bookstore for details and times.

“Paul D. Miller: Sound Unbound”
Paul D. Miller (a.k.a. DJ Spooky), musician, conceptual artist and author, Rhythm Science
The conceptual artist Paul D. Miller, also known as Dj Spooky that Subliminal Kid, delivers a manifesto for rhythm science-the creation of art from the flow of patterns in sound and culture, “the changing same.” Taking the DJ's mix as template, he describes how the artist, navigating the innumerable ways to arrange the mix of cultural ideas and objects that bombard us, uses technology and art to create something new and expressive and endlessly variable. Miller constructed his DJ Spooky persona as a conceptual art project, but then came to see it as the opportunity for coding a generative syntax for new languages of creativity. Miller also discusses his collaboration with the Netherlands-based design firm COMA on Rhythm Science.

Be sure to stop by the bookstore and pick up his book or recording to be personalized and signed by the author. Check the book-signing schedule in the bookstore for details and times.

“Paper: Case studies of Sustainable Choices”
Liza Murphy
This hour-long session will provide short reviews of the growing number of producers of papers that are being made with a variety of environmental attributes that provide leadership in the industry. In addition to case studies and profiles of paper mills and producers, we will also cover the distribution networks for these papers and take a look into the coming months, which promise more sustainable choices than ever for Corporate Annual Reporting needs and other corporate communications. Attendees will receive a detailed source listing developed by Rainforest Alliance.

“D.I.Y.: T-Shirts”
Ellen Lupton and graduate students, Maryland Institute College of Art
As all designers know, few phrases are more meaningful and powerful than “I made it myself.” Design and screen-print your own colorful message on a T-shirt using a technique featured in the recently published D.I.Y.: Design It Yourself, a book collaboration between Ellen Lupton and MFA students at the Maryland Institute College of Art. A limited quantity of T-shirts will be available for this activity. You are also welcome to bring your own 100 percent cotton T-shirt for this activity.

“Make Two Books during Your Lunch Hour!”
Andrea Dezso, Digital Design Department, Parsons School of Design
Create two handsome one-of-a-kind books-a magic flexagon and a double-spined accordion book. Investigate how the unique structures of these experimental books can inspire and enrich narrative content. No messy gluing or stitching! No prior bookmaking experience is necessary.

“The Graphic Imperative”
Focused around the poster exhibition at the Massachusetts College of Art, “The Graphic Imperative: An Exhibition of International Posters for Peace, Social Justice and the Environment,” five internationally renowned designers and commentators will offer their perspective on “what is the graphic imperative” and share their philosophy and ideas on the challenges of sociopolitical design. “The Graphic Imperative” asks the questions: Why is it important for designers to express their views about causes and issues that affect us all? And can design be used to jar us out of complacency into action? This session will also address how enduring design can fight and transcend the disposable and wasteful culture that dominates us and put a visual face on the ideals, hopes and dreams of the millions who have dared to raise their voices in protest or concern.

Panelists Fang Chen, China; Anthon Beeke, the Netherlands; Yossi Lemel, Israel; Felice Regan, Boston; and Carol Wells, Center for the Study of Political Graphics in Los Angeles, moderator, will discuss these and other issues. Attendees will have the opportunity to visit the exhibition after the panel discussion.

“Animation and the Future of Digital Storytelling”
Kit Laybourne, Oxygen Media
While digital storytelling is empowering for the voices of ordinary folks, the movement's foundation of authentic, often-told narratives can be effectively adapted for other uses. At the Oxygen cable TV network, a team of animators and designers collaborated with viewers in creating web fare titled “Our Stories.” And for a prime-time animation magazine titled “X-Chromosome,” animator Paul Fierlinger created a series of powerful shorts done in a hybrid of traditional cel and digital techniques. This session will consider these and similar projects that build effective branding from the spoken word.

“Can In-House Design Departments Be Respectable?”
Moira Cullen, Hallmark Cards, Inc. and AIGA Center for Brand Experience; Andy Epstein, InSource; Tim Hale, Fossil in-house design group; Kristin Seeberger, T. Rowe Price; and David C. Baker, ReCourses, Inc., moderator
Whether you are managing an in-house department or you are the in-house department, chances are you have been in situations where you have faced the Rodney Dangerfield condition, “I don't get no respect.” This lively panel, moderated by David C. Baker, will discuss the many different ways in which respect for design has been earned within the different organizations of the panelists. You may be surprised to learn that the respect was not earned by design alone, but by skills and knowledge not often taught to designers-marketing, sales, relationship building and knowing the firm's core business inside out. Whether you are setting up an in-house department or wanting to run your department more successfully, this session is not to be missed.

“Design Is One”
Lella and Massimo Vignelli, Vignelli Designs
Their work having evolved around the concept “Design Is One,” Lella and Massimo Vignelli will share examples from their unparalleled career from 1955 to today, and discuss their methodology for two- and three-dimensional design. In the last 50 years, design has evolved from a specialized niche into a more encompassing attitude that allows designers to express themselves in different fields with equal relevance and success. More and more, we see brilliant graphic designers extending their talent to product, furniture and interiors. It is professionally relevant that designers can offer their clients a wider range of services wholly coordinated and consistent with the company image, increasing the effectiveness of communication in all its aspects, both two- and three-dimensionally. This is a new frontier for our profession; this is the commitment for the future.

“Engraving, Social Stationery Engraving, and a Microcosmic View of the History of Graphic Design”
Marjorie B. Cohn, Fogg Art Museum, and Nancy Sharon Collins, graphic design consultant
The traditional styles of the hand-engraved social stationery trade are a miniature version of the evolution of typography and graphic design-think monograms, calling cards and Edith Wharton. Specimens of vintage monograms, lettering styles and engraving will be viewable while participants will learn how to make new symbols and letterforms using these as inspiration. By tracing, combining, and then retracing existing forms, new ones can be made. Tools of the trade will be provided so that all can try their hand and appreciate the process of this elegant-almost lost-art.

“Form Follows Culture: Graphic Designer Leads Major Urban Planning Project, the Filipino Village”
Bennett Peji, Filipino Village Project
It may seem like a huge leap for a graphic designer to go from designing packaging to designing towns, but it starts with recognizing that urban redevelopment should begin with community identity, redevelopment and revitalization, using the design process to respectfully reveal how the community sees itself and how it wants to be seen, and building consensus, not building buildings. Once this is understood, the buildings can be designed to reflect community identity and aspirations.

“Graphic Design for American Professional Sports”
Todd Radom, graphic designer
Every day, millions of Americans show their passion for sports as they devote countless hours and many billions of dollars to this aspect of popular culture. The graphic traditions of professional sports in America are deeply embedded in the fabric of our communities, from the red-clad Cardinal fans of St. Louis to Green Bay, Wisconsin, where the entire city shows its colors on Packers game day. Logos and uniform designs connect generations of fans who follow their favorite teams daily, in the ultimate display of brand loyalty. The licensing, marketing and branding machine that sustains this fervor wasn't always as sophisticated as it is now. Todd Radom will discuss the past, present and future of American professional sports graphics, a seldom-explored corner of the design world that wields a powerful aesthetic influence in American society.

“Hot Trends/Hot Jobs: What We See Out There”
John Chuang, Aquent
Come hear Aquent's CEO, John Chuang, discuss the hottest marketplace trends that are driving high demand for designers with specific backgrounds. Chuang's well-informed insights are drawn from leading the world's largest design staffing firm, with more than 60 offices in 16 countries.

“Image, Design and Graphic Angst in the Digital Age”
Ralph Caplan, author, and Frank Wilson, M.D., author
The practical work and concerns of the graphic designer are increasingly diverse, market driven and, at the margins, highly experimental. As the professional demands made on designers as well as the tools for meeting those demands multiply, it has become commonplace to ask who graphic designers are and where they are, or should be, headed. This personal and professional plight is now familiar. The rapid transformation of virtually every profession by information and communications technologies (agriculture, journalism, the military, banking, music, transportation, medicine, and so on) has produced both fracture lines and radical realignments at the professional level, and acute crises and dramas of adaptation at the personal level. Even the most seasoned and secure professionals must question the fundamental premises informing their careers: What is it that I actually do? Why do I do it? What do I really know? Ralph Caplan, an experienced and highly respected interpreter of the work and thinking of graphic designers, joins Frank Wilson, a former Stanford neurologist who has spent decades working with the hands of injured artists, in a dialogue about the origins of artistic activity and the dance of opportunity and danger presented by the digital age.

“Kids Today. Designers Tomorrow. The Importance of Educating Kids about Design”
Alexander Isley, Alexander Isley Inc., and Bridget Sheridan Johnson, writer and publisher
Kids are immersed in a designed world. The clothes they wear, the skateboards they ride, the video games they play, the computers they work on, the vehicles they ride in and the buildings and neighborhoods in which they live are all designed. But what do kids really know about the designed world? Whose responsibility is it to teach kids about good design and how it impacts their lives? This breakout session will focus on these issues and address questions such as: Why should we bother to educate kids about design? What should we teach kids about design and how? What role should corporations play in design education? How can the design community get involved? Designers from diverse disciplines join this discussion to explore the challenges and opportunities of design education for kids.

“Mentoring, by Design”
Vaughn “Damon” Butler and Nell Daniel, Sweat Equity Enterprises; Monica Hampton, Cooper-Hewitt, National Design Museum; and Mark Randall, Worldstudio
This session will feature three innovative and successful mentoring initiatives that give youth access to the power of design: Design Directions, a program of Cooper-Hewitt, National Design Museum, offers high school students opportunities to work directly with professional designers to address social, environmental and economic issues relevant to youth through workshops based on the design studio experience; Sweat Equity Enterprise (SEE), a partnership with lifestyle designer Marc Ecko, gives high school students opportunities to learn professional design and entrepreneurship skills as they shift from consumer to producer of graphic, product and apparel goods; Help Kids Create, offered through the Worldstudio Foundation, develops mentoring initiatives to engage young people in design projects to address compelling social issues ranging from tolerance to gun violence. This session will also include a brief presentation of a new online guide to mentoring developed by Worldstudio and AIGA.

“Orchestral Maneuvers in the Dark: The Experimental Sound Design of Ben Rubin”
Ben Rubin, EAR Studio; Alice Twemlow and David Womack, Deskwork, moderators
Sound designer Ben Rubin will discuss his experimental collaborations with architects, performers, and artists such as Laurie Anderson, Ann Hamilton, Arto Lindsay, Diller+Scofidio, Steve Reich, and Beryl Korot. Rubin's cross-disciplinary work includes projects such as “Listening Post,” an installation that he created with statistician Mark Hansen in which text found in internet chat rooms is turned into a sound composition. Rubin will also reveal the results of his experiments on how sound design can improve the experience of navigating the New York City subway system, as well as his preparations for a new installation on the roof of Adobe's headquarters in San Jose.

“Passionate Collaboration: Designing the User Experience”
Dirk Knemeyer, founding principal, Involution Studios LLC
In a world of ubiquitous computing, where not just transactions but entire industries are moving online, understanding and mastering the domain of user experience-the digital interactions within a brand experience-is imperative for every designer. Join Dirk Knemeyer for this interactive session that clearly and simply illustrates how to structure and participate in successful user experience teams, a process that requires productive collaboration between design professionals as well as researchers, marketers and engineers.

“Rapid Ethnography: Mobile Market Research”
Kelly Goto, principal, gotomedia, inc.
Ethnographic-based research is an immersive, one-on-one observation in a subject's own environment. This method pinpoints emerging global trends by studying how users incorporate products and services into their daily lives. It is a powerful alternative to traditional marketing analysis, which only studies patterns and percentages rather than identifying the attitudes and motivators behind the data. While this type of study once took months to years to complete, the pace of the mobile industry has influenced rapid ethnography studies. These studies compress the period to a matter of weeks by employing multiple teams concurrently conducting observation and inquiry in multiple countries or locations. Learn how these insights can be incorporated into your mobile design process to produce relevant cross-cultural results.

“Tangible Bits: Beyond Painted Bits”
Hiroshi Ishii, Massachusetts Institute of Technology Media Lab
People have developed sophisticated skills for sensing and manipulating their physical environments. However, most of these skills are not employed by traditional graphical user interfaces (GUIs). “Tangible Bits,” MIT's vision of human-computer interaction (HCI), seeks to build upon these skills by giving physical form to digital information, seamlessly coupling the dual worlds of bits and atoms.

MIT is designing “tangible user interfaces,” which employ physical objects, surfaces and spaces as tangible embodiments of digital information. These involve foreground interactions with graspable objects and augmented surfaces, exploiting the human senses of touch and kinesthesia. We are also exploring background information displays that use “ambient media”-ambient light, sound, airflow and water movement. Here, we seek to communicate digitally mediated senses of activity and presence at the periphery of human awareness. Our goal is to realize seamless interfaces between humans, digital information and the physical environment, taking advantage of the richness of multimodal human senses and skills developed through our lifetime of interaction with the physical world.

“The DNA of Design”
Jakob Trollbäck and Joe Wright, Trollbäck + Company
Superficially, design governs how things look, work and feel. It is an important aspect, since it determines how well the design works in a system or in society as a whole. However, it's also important to remember that all human expression exists in a context and that every design influences its surroundings. Regardless of how small the system is, it will, in turn, be connected to other systems and, like all human acts, be important on some scale. It is the details that contain the DNA that forms the society. The culture where our design fits in is in a constant state of change. Many designers are struggling to keep up with these changes to ensure that their expression is relevant. But it's easy to forget that being integrated in a system also means contributing to its current state. Every time we jump on a creative trend we enhance it and make it more prevalent. So, does it stand for something that we believe in? Is it progressive and original, and does it promote quality and humanity?

“The Grass Is Always Greener/The Water Is Always Bluer: Locating the Intersections of Design and Culture”
Lisa Abendroth, Metropolitan State College of Denver, and Maria Rogal, University of Florida
Studying methods and theories from other fields often helps us locate innovative ways to inform our own practice. Two design educators will present projects that explore unique and culturally significant places and spaces: the American lawn and the Maya Riviera. The discussion of this work reveals how interdisciplinary methods inform the conceptual, theoretical and applied practice of design. This presentation strives to lead practitioners, students, and others from related disciplines toward an enhanced understanding of the value of design research that moves beyond the discrete confines of the studio.

“They Don't Teach This in Design School: Critical Skills for Folding Success”
Trish Witkowski, Finishing Experts Group
Understanding how to design for folded matter is a critical career skill. Errors in digital file creation can cost you money, time, and your good reputation. Get your skills up to speed with folding expert Trish Witkowski, who will demonstrate the special technique for proper folding compensation in the digital document. She'll also share industry production guidelines and folding tips gathered from her seven years of research on the topic. You can't afford to miss this demo!

“To Blog or Not to Blog: What's the Question?”
Jen Bekman, Personism; Michael Bierut, Pentagram; Steven Heller, the New York Times Book Review; Jason Kottke,; and Armin Vit, Speak Up
As the web increasingly becomes a destination for designers, how does the recent spate of blogs, journals and zines fill the need for comment, news and punditry? Are blog communities changing the design discourse? Will blogs change the definition, indeed the standards, of design journalism? And what does the future hold for blog aesthetics and functionality? Has blogging made designers better writers? These and other topics will be addressed by a panel of blogsperts.

“What Are We Thinking? Shifting the Paradigms of Un-sustainability”
Jaimie P. Cloud, the Cloud Institute for Sustainability Education
Why are we moving toward unsustainability? Where did we go wrong? What are we thinking? In this interactive session, participants will experience and explore some of the classic paradigms and mental models that are driving people to design structures, develop behaviors and make choices that are, after all, unsustainable. Participants will then develop a list of characteristics of paradigms and resulting practices that are required to make the shift toward a sustainable future and explore the kinds of messages and images that can make the difference. Participants are encouraged to stay in this room for the following session, “Sex and Sustainability.”

“What's New Is Old: A Look at Counterculture Type”
Matthew Carter, Carter & Cone Type Inc.
The field of type design has a fascinating history, and, contrary to popular belief, it goes back centuries before the digital era. The prevailing version of type's history is that after a 500-year progression of conventional styles, the coming of the personal computer in the mid-1980s caused a revolution in experimental type design. This is a shortsighted view; it ignores the fact that the experimental counterculture of type design is as old as the orthodox culture itself. In this presentation, Matthew Carter will explore the rich and diverse history of experimental typeface design.

“When Wrong Is Right”
John Bielenberg, the Bielenberg Institute at the Edge of the Earth and Project M; and Bruce Lindsey, School of Architecture, Auburn University, and Rural Studio
Project M-the secret program for the most creative young people on Earth: A guy from San Francisco will explain what it is, why it exists and how it came to be created on the easternmost edge of the United States on the coast of Maine.

“Women Rock!”
Jessica Helfand, Winterhouse; Deanna Kuhlmann-Leavitt, Kuhlmann Leavitt, Inc.; Ellen Lupton, Design Writing Research; Bonnie Siegler, Number Seventeen; Lorraine Wild, Green Dragon Office; and Emily Potts, STEP inside design, moderator
This lively panel discussion will feature behind-the-scenes tales of designing women and their efforts to balance design careers, personal relationships and raising children. Each panelist will offer unique insights on juggling career and family, dealing with stress, and how all the chaos offers training and inspiration for becoming a better designer, a better businessperson and a better mother.

“A Chair in 60 Minutes (or Less!)”
Jeff Jenkins, furniture and environmental designer
Teamwork is the key for this problem-solving exercise where it's you and your teammates against the clock! The chair can be as simple as a box stool or as large as a chaise lounge. The constraint? You have to be able to sit in it at the end of the hour. Furniture and environment designer Jeff Jenkins will coach teams through the process of transforming cardboard, dowel rods and cork into a working (and sitting) prototype.

“AIGA Katrina Relief Task Force”
Lori Ann Reed, AIGA New Orleans, Nancy Sharon Collins, Southern Louisiana University and William Drenttel, Winterhouse and Design Observer, moderator
AIGA launched a relief task force to contact designers in the Gulf Coast region devastated by Hurricane Katrina, to learn about their circumstances and to direct resources where the need is greatest with the goal of helping displaced designers regain their professional practice. This task force meeting will provide an overview of the efforts currently underway and an opportunity to discuss how the AIGA community can continue to be most effective in aiding designers in the Gulf Coast.

“A Seat at the Table: Framing Design's Value to Business”
Moira Cullen, creative development strategist, Hallmark Cards, Inc., and president, AIGA Center for Brand Experience
The importance of design to brand has never been more apparent. We designers know design's value. But how well do our business colleagues comprehend design's potential (tangible and intangible), much less its process? This presentation, and the dialogue it provokes, explores a framework to articulate design's strategic value, validate its contribution, increase engagement, inspire collaboration and change minds.

“Curiously Curious”
Ken Carbone, partner, Carbone Smolan Agency
Inspiration is everywhere, every minute, every day. Aided by excerpts from his personal journals, Ken Carbone provides a visual guide to drawing ideas from art, science, architecture, film, technology, music and daily life. This presentation offers ways to ignite a designer's natural curiosity and translate it into inspired design.

“Custom Fonts: A Chat with the Black Belts”
David Berlow, Font Bureau; Donna Braggins, Macleans; Rod McDonald, dR.G.D type designer; Patrick Mitchell, PlutoMedia; and Allan Haley, AIGA Typography community of interest
This is not a staid roundtable or panel discussion, but a lively chat with those who make and use custom fonts. No portfolio showings here, just solid information on what it takes to design a custom font, why you might want one, what to expect from type designers and what they expect from you. Informative? For sure! Opinionated? Absolutely! Boring? No way!

“Debunking Nostalgia: The Truth about Graphic Design History”
Ned Drew, Rutgers University; Steve Heller, the New York Times Book Review; Natalia Ilyin, writer, graphic designer and design critic; Paul Sternberger, Rutgers University; and Véronique Vienne, School of Visual Arts, moderator
Referencing the new publications By Its Cover: Modern American Book Cover Design, by Drew, Chasing the Perfect: Design, Modernism and Culture, by Ilyin, and Iron Fists: Branding the Totalitarian State, by Heller, this panel will discuss the relevance of graphic-design history. Design critics, historians and authors will compare notes about their research process and show the artifacts they have uncovered. Among the topics discussed: What's this thing we call design criticism? Can a better understanding of the past make you a better designer? How do you research a particular design “moment?” Do graphic designers read, or do they only look at the pictures?

“Designers Without Clients: Civic Projects in Boston”
Members of Class Action
Designers Without Clients was initiated as a request for proposals developed and coordinated by Class Action to coincide with the 2005 AIGA Design Conference. Boston-area designers were invited to submit proposals addressing some aspect of Boston civic life to demonstrate how design can benefit the host city of the conference. Proposals were evaluated based on their potential to elucidate a compelling issue, endeavor to challenge or change perceptions, and elicit a useful response. Three projects were awarded AIGA grants of $1,000 each. Panelists will present the results of their projects and discuss the process of doing self-generated work. “Changing Blocks,” by Ann McDonald and Jay Laird, visualizes housing data to empower a South End neighborhood to shape the future of its community. “Positively Boston,” by Penny Korff and Lorelei Grazier, is an experimental social installation in the transit system. “Non-Violent Celebrations,” by Kara Murphy, is a public-service announcement addressing violent crowd behavior. Jurors were Sabrina Aviles, filmmaker and former director, Boston's Center for Latino Arts; Michael S. Dukakis, distinguished professor of political science, Northeastern University, and former governor of Massachusetts; and Christopher Pullman, vice president of design, WGBH, and senior lecturer at the Yale University School of Art.

“DJ Spooky Presents Rhythm Science”
Paul D. Miller (a.k.a DJ Spooky), musician, conceptual artist and author, Rhythm Science
Rhythm Science will be a “live” multimedia presentation of the history of digital art and media from the viewpoint of an artist who uses “found objects” in the form of DJ'ing. It's a subjective selection where old video material will be remixed and combined with new-history itself will be the material for the mix, and the presentation will focus on how DJ culture has evolved out of the same technologies that are used for digital media and art.

“Experience Design for Situated and Mobile Storytelling”
Abbe Don, Consumer Applications and Systems Lab; HP Laboratories, and Jo Reid, HP Laboratories Until recently, experience designers were limited to designing narrative experiences that tethered the user to a fixed location such as a desktop computer or an interactive television. With the advent of mobile devices with GPS, designers can deliver site-specific storytelling experiences to people anywhere at any time. And as with desktop experiences before them, mobile systems have focused first on the delivery of content rather than on the ability of users to share their own stories. Experience design for situated and mobile storytelling enables designers to bring together three key elements of story-character, plot and place-in new ways. Abbe Don and Jo Reid will present guidelines for developing narrative experiences that combine these story elements into mediascapes that are shaped by the users' interactions, including the ability to add their own stories.

“Design in India”
Ashwini Deshpande, Elephant Design
India is a melting pot of history, arts, theater, visual cultures, scripts, languages, crafts and now, technology. Indian sensibilities have not only evolved from analysis, the intellectual input for law, medicine and engineering, but also from the fluid synthesis of various disciplines including ayurveda, yoga, guru-shishya parampara. Indians are used to dealing with a multitude of seemingly irreconcilable conditions. This is because they live in many worlds at a time. They are perpetually looking for multisensory, rich, satisfying experiences. Designing for the Indian market has to reflect many apparently conflicting but perfectly complimenting elements. This presentation will showcase examples of traditional design as well as contemporary works that draw their inspirations from Indian culture. This presentation will also provide an overview of “Design Alliance,” a collaborative network of Asian design consultancies.

“Going Public: Experiments in the Public Realm”
John Maeda, MIT Media Lab, and Ellen Lupton, Maryland Institute College of Art's MFA program
In this joint session, John Maeda and Ellen Lupton will demonstrate projects that aim to bring design tools to the general public. John Maeda and his research team are developing a set of simple, web-based design tools, called Treehouse Studio, that will broaden access to digital imaging software. Treehouse is free, is easy to learn and runs over the web. It addresses the needs of people around the world, from curious kids, hobbyists and aspiring artists to citizens who are economically or politically motivated to produce their own media. At MICA, Lupton and her students are publishing a book called D.I.Y.: Design It Yourself, aimed at general readers who want to make their own T-shirts, blogs, business cards and other media. To complement this session, participants are invited to design and screen-print a T-shirt with Lupton and her students in the Hands-on Studio and experiment with Treehouse Studio online in the MIT Media Lab demonstration area in the Design Fair.

“How the Best Companies Hire the Best Designers”
Linda Bloniarz, MetLife; Rachel Palkendo Dougan, Chemenics International; and Peter Kuhn, Aquent
As more companies embrace the importance of great design as a key part of a successful business strategy, design departments and agencies have increased visibility-and increased pressures-within the organizations they serve. Fundamentally, the ability to rise to this challenge is based on an organization's ability to attract and retain great design professionals. In this session, learn more about recruiting strategies from leading corporate design managers.

“Is User Experience Dead?”
Peter Merholz and Jesse James Garrett, Adaptive Path
Fifteen years ago, the phrase “user experience” was coined by Don Norman for his group at Apple Computer, to make clear that their efforts extended beyond the mere “user interface” to take in all the touch points a user has with a product. Within the design community, “user experience” caught on during the dot-com boom, and its definition and use shifted and evolved through that experience.

“Leadership and Advocacy through Design”
Ambassador Richard N. Swett, FAIA, Swett Associates
The process of design is a skill that can be transferred to shaping the world and solving community challenges. Recognizing a designer's potential to be a change leader, this former U.S. ambassador, congressman, civic leader, architect and author of Leadership by Design: Creating an Architecture of Trust will expand the power of the design process with new insights. Ambassador Swett will provide a global perspective on leadership and design and offer steps that designers can take to become leaders. Philosophical foundations for design-oriented leadership will be presented, highlighted by evocative stories of past and present leaders who have used design as a leadership tool. The ambassador will also discuss how advocating for sound public policies establishes the designer as an expert and does much to improve the quality of life in communities.

Be sure to stop by the bookstore and pick up the author's book to be personalized and signed by him. Check the book-signing schedule in the bookstore for details and times.

“Mac OS X Troubleshooting-Where to Start When It Won't”
Glenn Kowalski, MacLab
It's Friday afternoon at 4 p.m. and the project needs to be out the door by COB. Suddenly you're staring at a flashing question mark on your G5. Oh no!! Sure, you had a few tricks up your sleeve in “ye old days,” but with Mac OS X? What to do? This session will demonstrate how to get the ball rolling again, with a cool, calm, methodical approach for creatives.

“Play to Learn: From Children's Activity Books to Online Activities”
Andrea Dezso, Digital Design Department, Parsons School of Design; and Monica Hampton, Cooper-Hewitt, National Design Museum
The Education Department of the National Design Museum teamed up with the Parsons School of Design's Design and Technology program to create educational games that teach young people about design using the museum's popular activity books as a starting point. Printed activity books are used by the National Design Museum's educators to engage young museum visitors in the design process. The books presume the presence of both child and educator at the museum, at the same time. To benefit children who cannot be in the physical space of the museum, we developed 18 interactive educational games that “distance-teach” about design in the spirit of the museum.

“Pricing Your Work”
David C. Baker, ReCourses, Inc.
How do you price your work to be competitive but still maximize profit? This session will focus on a philosophical framework for pricing, and then concentrate on three fixes in order to bring your pricing to where it should be. David C. Baker will talk about pricing as a positioning tool, who should set pricing, how it should be done, and the difference between consultative and transactional pricing. Finally, Baker will show sample pricing of several typical projects based on surveys done before the conference.

“Publishing Scholarship in Design History, Theory and Criticism”
Jessica Helfand, Yale University and; Martha Scotford, North Carolina State University; Lorraine Wild, California Institute of the Arts; and Meredith Davis, North Carolina State University and 2005 AIGA medalist, moderator This discussion of faculty scholarship in design history, theory and criticism will address publishing in journals, in monographs on individual designers, in surveys of design history, in textbooks and online. The goal of the session is to link faculty scholarship with the necessary dissemination required by schools and the profession.

“Radical Territories: The Future Frontiers of Game Design” Mary Flanagan, Hunter College; Frank Lantz, gameLab; Marc LeBlanc, Looking Glass Studios, Ion Storm; and Katie Salen, Parsons School of Design
Video games have frequently engaged design culture as purveyors of the hip, geeky and cool. From Halo to Half-Life, Grand Theft Auto to Jet Set Radio, the design of video games continues to engage our imagination. But are video games really pushing the limits of design or have the constraints of the market bred a culture of safe design solutions? Just what would it take to turn the rote into the radical? This panel of game-design veterans will speculate on where game design's future frontiers lie and debate the big unsolved problems, which might pave the way there.

“Reflection to Reflex Action: The Experimental Interactive Installations of Antenna Design”
Sigi Moeslinger and Masamichi Udagawa, Antenna Design; and Alice Twemlow and David Womack, Deskwork, moderators
Masamichi Udagawa and Sigi Moeslinger of Antenna Design will show some of their most recent experimental interactive installations that explore the extent to which interaction design can influence people's behavior. They'll talk about the complex interplay of control and chance in their work and how they create situations and environments that physically engage people at a cognitive and narrative level. Udagawa and Moeslinger have designed hardware and screen interfaces for automated ticket vending machines for the Metropolitan Transportation Authority of New York, self-service check-in kiosks for JetBlue Airways, as well as installations in the public domain that provoke refreshing examinations of the relationships between people and electronically enhanced objects and environments.

“Sex and Sustainability”
Cheryl Heller, Heller Communication Design
While most of the brilliant marketers in the world may still be mindless when it comes to sustainability, they do know a thing or two about how to create desire. It's time to stop acting like a mother begging her kids to finish their brussels sprouts. We have the tools, the talent and the technique to frame the issues and get people's attention. Come see some great examples of sustainable and desirable design. We have the power to make sustainability the most attractive choice. So let's just do it. Those wishing to attend this session are encouraged to participate in the previous session in this room, “What Are We Thinking? Shifting the Paradigms of Un-sustainability”

Alloy Orchestra: Masters of Slapstick
Easy Street, by Charlie Chaplin, 1916
One Week, by Buster Keaton, 1920
Big Business, by Laurel and Hardy, 1929
Alloy Orchestra will perform original compositions to accompany these shorts, possibly the best known of the era. Silent comedians Chaplin, Keaton, and Laurel and Hardy each started their careers with short films such as these. The short proved a perfect vehicle for the fast-paced gags that catapulted their careers into the public eye.

Saturday, September 17

“Design and Happiness”
Stefan Sagmeister, Sagmeister, Inc.
Stefan Sagmeister will conclude the conference while attempting to answer the age-old question about design and happiness: Can we ourselves get happy while designing, and can we make other people happy with our designs?

“The Making of America (The Book)”
Paula Scher, Pentagram; and Ben Karlin, The Daily Show with Jon Stewart
Credibly disrobing all nine Supreme Court Justices was just one of the challenges that designer Paula Scher and writer Ben Karlin faced when putting together The Daily Show's 200-plus-page, best-selling, quasi-educational tome, America (The Book). How do you take boring textbook format and bring it to life? Where do you draw the line at what you are willing to call Anne Coulter in print? How do you get around federal statutes forbidding the use of a live bald eagle for commercial purposes? Learn all this and more. Be sure to stop by the bookstore and pick up the authors' book to be personalized and signed by them. Check the book-signing schedule in the bookstore for details and times.

Ze Frank, designer
For Ze Frank, the web has become both design studio and interactive performance space where he fearlessly explores, plays with and presents the creative process. In his presentation, during which he will not use the terms viral, small-town or call-to-action, he will discuss whether safety is his goal or something to be avoided at all costs.

“The Design of Leadership”
Bill Strickland, Manchester Craftsmen's Guild and Bidwell Training Center
Bill Strickland's simple message-give people the tools they need, treat them with respect and they will perform miraculous deeds-is as simple as it is profound. From a sleeping bag on the second floor of a dilapidated building, Strickland built one of the most extraordinary organizations in America, employing and training thousands and bringing positive change and entrepreneurship to Pittsburgh's city center. Strickland restores our faith in ethical, accountable and visionary leadership.

“Expert's Hour: Troubleshooting for the Mac”
Glenn Kowalski, MacLab
Drop by Techspace with any computer-related questions you might have. Kowalski will host an informal discussion on troubleshooting and color management.

“Get in Touch with Your Inner Folding Fanatic”
Trish Witkowski, Finishing Experts Group
Sick and tired of using the same familiar folding styles for every job that comes along? Then how about trying an Iron Cross fold, a Stepped Accordion, or a Triangle fold? Get excited about folding with folding expert Trish Witkowski. You'll view and discuss unique folding styles gathered from her seven years of research on the topic, while making your own folding samples to take with you. Guaranteed to jump-start your creativity!

“2005 AIGA Type Quiz”
Allan Haley, AIGA Typography community of interest
Can you pick Garamond out of a crowd? Been around the typographic block a time or two? Unafraid of fonts? Then you're ready to take on the 2005 AIGA Typographic Quiz. If you know your typographic stuff, you just might win the grand prize of a library of more than 1,300 Monotype fonts and “Typophile of the Year” bragging rights. There will also be prizes for “Typographic Aficionado” and “Typographically Clueless.” Took the quiz already? It won't help you here. This year's quiz has all new questions. Challenging typographic questions-and guaranteed great fun!

“A Pedagogy of Play”
Ze Frank, designer
In this session, Frank will explore how the pace of technology and proliferation of mass-distributed authorship tools have changed how we approach the creative process. What changes when the public expects to be able to alter, customize, create and publish content? Are there new skill sets that should be taught and practiced when it comes to idea generation? Where do we get our confidence to create if we don't have time to plan? How do we engage the audience in a conversation and fold new opportunities back into the work? We will talk about the notion of “play” as an alternative to “planning” as it relates to personal creativity and business strategy.

“Arabic by Design: The VCU School of the Arts in Qatar”
Christina Lindholm, School of the Arts in Qatar, Virginia Commonwealth University
In 1998 the Virginia Commonwealth University School of the Arts accepted an invitation from the Qatar Foundation for Education, Science and Community Development to open a branch campus in Doha, Qatar, becoming the first American university to establish a campus offshore. The following seven years have been an amazing experience in the delivery of western design education in a non-western single-gender situation. Tremendous learning has occurred in both directions, and a greater understanding and appreciation of Middle Eastern culture and the impact of globalization has emerged. The roles of Middle Eastern women are changing, and they are establishing and shaping the design industries in Qatar. The foundation added campuses from Weill Cornell (Medical School 2002), Texas A&M (Engineering 2003) and Carnegie Mellon (Information Technology and Business 2004), forming an Education City. This consortium is redefining the nature of education in the Middle East.

“Beautiful Posters from around the World”
Steff Geissbuhler, C&G Partners
Can we still think big and handle large formats, or has our little screen spoiled our ability to think to scale? Is there still a need for the poster here in the United States? Come relax, enjoy and see a new collection of the very best in poster design from around the world.

“Building and Promoting Community through Digital Stories”
Natasha Freidus, Creative Narrations
In this session, participants will learn about community digital storytelling, an innovative movement spreading rapidly throughout the country. In communities marginalized by poverty, racism and violence, stories serve as a tremendous resource. Through community digital storytelling, individuals and organizations learn to document their successes, wisdom and self-representation. Participants will view and discuss sample stories, learn about the process and explore strategies for strengthening democracy through multimedia narrative.

“Charles and Ray Eames: Their Design Process” Carla Hartman, Eames Office Charles and Ray Eames are among the most important American designers of the 20th century. While they are probably best known for their furniture designs, they were also significant figures within the fields of photographic arts, film, industrial design, architecture and exhibition design. Mathematica was one of their first major exhibitions, produced nearly 45 years ago. (It is now on view at the Boston Museum of Science, and you will be able to view it this evening at the conference closing party.) Why is it so enduring and so relevant? What can we learn from the Eameses' design practices and processes that we can apply as designers today?

“Design Connoisseurship: The Museum as Archive”
Paola Antonelli, New York Museum of Modern Art; Barbara Bloemink, Cooper-Hewitt, National Design Museum; Kari Horowicz, Rochester Institute of Technology; Cathy Leff, the Wolfsonian-Florida International University; and Steven Heller, the New York Times Book Review, moderator
Is graphic design worth saving? How do museums collect and why? What are the icons that will pass the test of time? How will digital work change the acquisition ground rules? Referencing some of the world's greatest design holdings, this panel of curators and directors will examine the importance of design in museum collections.

“Design for Democracy”
Cheyenne Medina, graphic designer, Design for Democracy; Stephen Melamed, Tres Design Group, and director of industrial design, Design for Democracy; Susan K. Roth, Virginia Commonwealth University and director of design research, Design for Democracy; Mark Roudebush, graphic designer and student liaison, AIGA San Francisco; and Dori Tunstall, Ph.D., design anthropologist and planner and managing director, Design for Democracy
Design for Democracy, a strategic program of AIGA and UPA (Usability Professionals Association), mobilizes an interdisciplinary group of research and design professionals and students to increase participation in the civic experience. From election design to emergency and evacuation design to IRS tax education design, Design for Democracy is having positive impact on experiences between the government and the governed. This interdisciplinary panel will discuss the work of Design for Democracy (we're not just ballots anymore) and how we work effectively across research and design disciplines. Explore how you can participate in Design for Democracy efforts to increase design's power to transform democracy.

“Dream Big. Design Bold. Do Good: The Third Annual Next Generation Design Competition.”
Criswell Lappin and Laurie Manfra, Metropolis; and John Hong and Jinhee Park, SINGLE speed DESIGN
The Metropolis Next Generation Design competition was established to recognize and encourage social activism and entrepreneurship among up-and-coming designers of all disciplines. Each year the magazine awards $10,000 in seed money to a designer (or team of designers) with a Big Idea and a fledgling business. John Hong of the Boston-based firm SINGLE speed DESIGN, winner of the 2004 competition, will talk about the ups and downs of realizing his Big Idea, “The Big Dig House,” and give insight into how the process helped put his firm on the map. Metropolis's associate editor Laurie Manfra will present other outstanding projects by past winners and finalists, revealing how the magazine's coverage helped edge these Big Ideas forward. And creative director Criswell Lappin will discuss how young graphic designers can make the most of this interdisciplinary competition.

“Flickr: Social Software and Infinite Games”
Caterina Fake, Flickr
Flickr experiences can be designed as a heavily constructed top-down model, like a Disneyland, Jon Jerde or Grand Theft Auto experience, or can follow a bottom-up, emergent model, such as improv, booze cruises and, of course, Flickr. How was Flickr designed to create opportunities for generosity, surprise and creativity? How can you design social experiences to satisfy people's needs to both individuate and belong? How much do you try to control and how much do you let go? In sum, how do you create an infinite-rather than finite-game and create passionate users in the process?

“Flying Dogs and Paint Explosions: The Experimental Films of Jeff Scher”
Jeff Scher, Fez Films; and Alice Twemlow and David Womack, Deskwork, moderators
Filmmaker Jeff Scher will screen and discuss his visual experiments, which have been shown at major museums such as MoMA and film festivals around the world, as well as in loops on monitors at Japanese butcher shops and by an Asian airline to calm passengers during takeoff. Scher uses many techniques, approaches and technologies, ranging from live-action footage to labor-intensive hand-painted animation. Scher will discuss the intimate relationship between his projects for commercial clients, such as his trailer for the new IFC Center in New York, and his personal projects, such as a migraine-inducing montage he created to test the limits of viewer tolerance.

“From Order-Taker to Expert: Battling the Commoditization of Design”
Blair Enns, Enmark Performance Development
Many agencies and clients alike struggle with how to properly shape the relationship and maximize the value to both parties. In this presentation, Blair Enns shares the defining characteristics of “expert” agencies. He addresses how the tone for the relationship is set well before the engagement begins and how any firm can push back from the brink of commoditization and transition from an order-taker to an expert in the eyes of its clients. This topic will be of interest to design-firm principals and personnel seeking to improve the quality of their client relationships. The guidance offered will also be relevant to in-house designers and their coworker client relationships.

“High Noon”
Nicholas Blechman, “Week In Review,” the New York Times; and Christoph Neimann, illustrator, animator and graphic designer
Illustrators often work in solitude at the fringes of the publishing world, while art directors work at its very center, isolated in their own right. Rarely do the two groups meet, which provokes misconception, miscommunication and distrust. This session will examine the comical distance separating the two groups and the working relationship that inevitably unites them. Why do art directors call some illustrators and not others? How should illustrators treat art directors who refuse to art direct? What happens during that strange time between the sketch and the final? In a talk-show environment, your hosts will present a plethora of interviews, charts and historical data that reveal the creative DNA that inextricably links illustrators and art directors.

“Match the Platform to the Message-Practical Solutions to Sustainable Graphic Design”
Lewis Fix, Domtar; Liza Murphy, Rainforest Alliance; and Gary Pawlaczyk, Pictorial Offset Corporation
Learn the steps you can take today to implement strategies and bring your clients sustainable solutions in the paper and print market. The panel will discuss the latest developments in sustainable products for papers and printing. The panel members will talk about the options and decision-making process in choosing sustainable products for the communication platform-collateral material, annual reports, packaging, and so on. By suggesting sustainable options to your clients, you can be part of the solution moving toward sustainable corporate strategies.

“National Initiative on Information Design For Safety and Evacuation”
David Gibson, Two Twelve Associates, moderator
As demonstrated before and after Hurricane Katrina, communication is vital to successful emergency procedures and evacuation and, ultimately, assisting displaced people to secure the help they need. Recent natural and national disasters have brought to our collective attention the need for the design community to get involved in preparing communities for emergencies. This discussion will explore ideas for how the AIGA community can use the power of design to shape successful communication strategies for times of crisis and launch the National Initiative on Information Design for Safety and Evacuation.

“Paper Cutting-Create a Multilayered Collapsible 3D Tunnel Book” Andrea Dezso, Digital Design Department, Parsons School of Design Festive in appearance yet quite easy to make, three-dimensional tunnel books (a kind of pop-up book) have fascinated people since Victorian times. Think of dioramas, paper theaters and shadow boxes. Learn how to make one using paper-cutting techniques. No prior bookmaking experience is necessary.

“Practice What You Preach: Strategic Business Planning for Designers”
Shel Perkins, AIGA National Task Force on the Center for Practice Management
As designers, we're experts at launching businesses for our clients. We know that long-term success in the marketplace requires smart planning. However, when it comes to our own firms, many of us are flying blind. This session examines the essential planning issues for creative companies and shares insights about the process, from situation analysis right through to action items. You'll gain a new perspective on your current activities and a better roadmap for the future.

“Size Doesn't Matter: A Successful Brand Realization Project Launched in the Land of SUVs”
Colin Drummond, Crispin Porter + Bogusky
Colin Drummond tells the tale of the MINI Cooper launch in which Crispin Porter + Bogusky created a distinct position and personality for the MINI Cooper brand-one that spoke to MINI's natural audience. The campaign was as economical as the car. In nine months, it raised MINI's brand awareness from almost 0 to 80 percent and helped sell 25 percent more cars than they expected.

“Typecast: The Art of the Typographic Film Title”
David Peters, Exbrook and Design Films
A grand tour through the most typographic title sequences in the western film tradition, “Typecast” brings together for the first time clips from more than 20 film titles in a screening curated by noted designer and media historian David Peters. From the earliest days of cinema, typographic play has been an intrinsic part of many title sequences, resulting in some of its most memorable moments. “Typecast” features the work of Robert Brownjohn, Pablo Ferro, Robert Greenberg, Kyle Cooper, Marlene McCarty and many others, and includes colorful openers to such films as From Russia with Love (1963), Barbarella (1968), Office Killer (1997) and Hollow Man (2000).

“What the Fortune 500 Seek in Designers”
RitaSue Siegel, RitaSue Siegel Resources; and Christina Jackson, Aquent
What are Fortune 500 companies looking for in their design leaders? With growing executive-level interest in design, how is the career experience of the corporate design manager changing? Get inside the thinking of these hiring managers and learn more about the contemporary corporate design scene from a person who speaks with them daily.

“Who Will Lead Design in the 21st Century?”
GK VanPatter and Elizabeth Pastor, NextDesign Leadership Institute, New York
How will the transformation of business management impact the future of design leadership? What happens when the MBAs become masters of the innovation process? Where does that leave designers? What happens when designers have to compete for innovation leadership roles? Is that a vision on the distant horizon or already a reality of today's marketplace? Many graduate design schools are still not teaching cross-disciplinary innovation skills. What will that mean for the future of design? Is the writing on the wall, or is the future still ours to create?

“Imagery from Space: Designing Our Understanding of Earth and the Cosmos”
Mark Pine, astronomy advocate, Friends of the Observatory, Griffith Observatory
A profound transformation in human understanding occurred in the last 45 years as humans ventured into space to observe Earth and the cosmos. The iconic photograph of Earth as a small blue marble, hanging alone in the vastness of space, forever changed our collective consciousness. Other planets have evolved from mere objects into knowable landscapes, while the universe has become a magnificent vista into which we peered out into the beginning of time itself. Of course, most of the information we gather from space observations comes to us as mountains of data rather than photographic prints. Collecting and archiving this information-from dozens of spacecrafts operated by a myriad of institutions and countries-is a significant undertaking on its own. Then there is the challenge of making sense of the information so that it can be understood, analyzed and used. That is where design comes in. Whether creating the amazing images from the Hubble Space Telescope or El Niño forecast maps from the Pacific Ocean, the visualization of space data is as much design as science. As with anything touched by vision and interpretation, the development of these profound images and informative maps can generate diverse and passionate reactions.

“Safe: Design Takes on Risk”
Paola Antonelli, Museum of Modern Art, New York Paola Antonelli will present a preview of her exhibition “Safe: Design Takes on Risk.” The exhibition will cover all forms of design, from manufactured products to information architecture. Featured products include refugee shelters, baby strollers, and protective sports gear. Designers are trained to balance risk with protection and to mediate between disruptive change and normalcy; good design goes hand in hand with personal needs, providing protection and security without sacrificing innovation and invention. These objects address the spectrum of human fears and worries, from the most mundane to the most exceptional, from the dread of darkness and loneliness to the threat of earthquakes and terrorist attacks.

“Since Then: Two Points of View”
Milton Glaser, Milton Glaser, Inc.; and Nicholas Negroponte, Massachusetts Institute of Technology and MIT Media Laboratory
This conversation between two of the world's most significant voices from design and technology began at the first AIGA national conference in Boston 20 years ago when AIGA represented graphic artists and technology promised to change the world. Together, these giants will discuss their work and relationships to community, history and humanity. They will reflect on what has changed and what has remained the same.

Be sure to stop by the bookstore and pick up Milton Glaser's book to be personalized and signed by him. Check the book-signing schedule in the bookstore for details and times.

Closing party at the Museum of Science
Come celebrate one more time with your fellow designers at Boston's famed Museum of Science. Enjoy a bite to eat, a beverage, music, many of the museum exhibitions and spectacular views of the city from the outdoor pavilion area. Don't miss this “wicked awesome” way to put the finishing touch on another fantastic conference. Continuous shuttle bus service will be provided from the Westin Copley Place and Marriott Copley Place from 6:40 p.m. to 8:00 p.m. and back to the hotels from 9:30 p.m. to 11:00 p.m. If you will be driving, parking is free in the museum's garage.

Sunday, September 18

AIGA Town Meeting: Future of the Profession While the provocative discussions and inspiring examples are still vivid images, and when the parties are over, AIGA sifts through the experience of this gathering of the profession to think about where the profession is going and how AIGA can serve its members in the years ahead. For the hearty ones, AIGA Executive Director Richard Grefé, President Bill Grant and members of the board of directors will present our perspective on the immediate future of the profession and AIGA's plans as it approaches its centennial in 2014. This town meeting will be open to questions from the audience.